Final Report: SleepWell Expo 2016 – Mattress and Technologies Fair

From 20th to 23rd October 2016, having held at Istanbul Expo Center, Sleep Well Expo – Mattress and Technologies Fair has been completed successfully.

Featuring as the first and only specialization fair in its topic, Sleepwell Expo – Mattress and Technologies Fair has become a venue where professionals met with a total of 65 participants, of these 52 were from the home and 13 ones from abroad and toured by a total of 4,186 visitors.

Turkey sustains its global development quickly via its increasing population, advantageous geography and contribution of advantageous geographical position to exports. One of the most important sectors – which have activated in our country – no-doubt is mattress industry including its machinery and equipment sector. In recent years, developments, innovations and model solidarity of the sector which are experienced in the mattress sector have constituted the factors to have affected the sector in line with positive side.

Depending on this, lots of positive economic indicators accomplished on behalf of our country and the sector, growing business capacity depending on influx of foreign direct investment and many regulations and decrees passed for the mattress sector have put forward importance of the mattress fair once again. Having waited with enthusiasm and curiously by all of the mattress industry professionals, the mattress main sector along with supplier, machinery and equipment industry the fair opened its doors in the 3rd edition to its visitors with the trademark, “Mattress and Technologies Fair-SLEEPWELL EXPO” and its institutionalization from 20th to 23rd October 2016 at Istanbul Expo Center facing Ataturk Airport.

Mattress manufacturers, pillow manufacturers, sleep product manufacturers, exporters and sellers, mattress exporters, mattress importers, mattress material manufacturers, home textile producers, quilt manufacturers, supplies firms, distributors, agents, firms want to get distributorship, officials to purchase store chains, domestic furniture stores, professional import and export firms, designers, officials for hotel purchasing, interior decoration firms, private sector experts, officials for mattress industry purchasing and sectorial publication portals… finally all representatives of the sector convened at Sleep well Expo – Mattress and Technologies Fair.

The mattress and technologies fair, Sleepwell Expo is signaling that would be one of the quickest developing sectors in the upcoming years.

We kindly submit the enclosed report about the fair and statistical results.

Best regards,

 

Summary about Mattress Sector

Regarding rising success graph of the sector, making its achievements being known by public opinion, wishing to be an authority in the international arenas, expectations from the sector and also regarding Voli Fair features being able to respond to these expectations, Sleepwell Expo Mattress and Technologies Fair has been claimed through a great happiness and the fair has been accomplished with a great success.

Following the success gained in the 3rd edition of the fair, the mattress sector has entered into expectation for the 4th edition of Sleep Well Expo and Technologies Fair to be held on 19-22 October 2017 and both our respective company and exhibitors have started the works for greater targets

Istanbul Expo Center

In 2016, Hosting Sleep Well Expo Fair at its Halls 9 and 10, Istanbul Expo Center locates in the region of Istanbul Ataturk Airport. Istanbul Expo Center was the most suitable venue in terms of its infrastructure and transportation features, as well as technical specifications for holding Sleep Well Expo Fair. It contributed hugely to be successful with its exhibition area of 14 thousand sq meters, foyer and technical possibilities.

Being close to the airport, closeness to metro-stop and also locating at an intersection of both E-5 and TEM highways prevented not to experience any trouble to access to the fair area. The shuttle buses from metro to fair provided advantage for the visitors.

Overall Definition of Sleepwell Expo Mattress and Technologies Fair

Fair Address Bank:

Having entered an intensive working period in order to result successfully in Sleep Well Expo Fair, our team did not experience any trouble to get information regarding the sectorial publications of Istmag Magazine Group, which is one of group companies of ours. Sleepwell and Sleeptech magazines – which were main press sponsor of the fair and since the preparation stage – informed the readers with all developments about the fair.

Having proofed its success with highly satisfaction rate, the visitor data of the fair has constituted a visitor-base for the 4th edition of Sleep Well Expo Fair to be held on 19-22 October 2017.

 

Promoting the fair 

Some of promotion activities of Sleepwell Expo Fair are as follows:

As aforementioned the fair’s Main Press Sponsor is Sleepwell and Sleeptech Magazines. All of sector representatives have been reached by these magazines across Turkey.

As the fair invitations, a total of 150,000 unit invitations were distributed. Of these 100,000 units posted by the activities of Voli Fair, Sleep Well and Sleep Tech Magazines and the rest ones were carried out through participant firms’ customer invitations.

Face to face marketing activities were managed and invitations were sent to exhibitors.

In addition to these activities, our news and ads took place successfully before-during-after fair via media works on all national and local TV, radios, gazette and magazines. With this aim the news and ads took place in the media are below;

TvChannels: Tgrt Haber, Ntv, Cnn Turk, Ntv Spor, A Spor, Cem Tv, Sun Tv, Meltem Tv, Yaban Tv, Mesaj Tv, Dost Tv, NursTv, Koza Tv, Ahaber, Kanal A, World Travel

Newspapers: Hürriyet Gazetesi, Haberturk Gazetesi, Sabah Gazetesi, Dünya Gazetesi, Posta Gazetesi, Milliyet Gazetesi, Vatan Gazetesi, Türkiye Gazetesi, Akşam Gazetesi, Yeni Asya Gazetesi, Güneş Gazetesi, Yeniçağ Gazetesi, Milli Gazete, Milat Gazetesi, Yeni Söz Gazetesi, Diriliş Postası Gazetesi

Radios: Cnn Türk Radyo, A Haber Radyo, Nv Radyo, Haberturk Radyo, Bloomberg Radyo, Radyo 7 Radyo, TgrtFm, Bizim Radyo, Dost Fm, Cem Radyo, NursFm, Radyo Çukurova, Radyo K.

News Agencies: İha,

Web Portal: hurriyet.com.tr; cnnturk.com.tr; milliyet.com.tr; haberturk.com.tr; sabah.com.tr

 

Participant Product Groups

  • SLEEP WELL

Spring mattresses, viscose mattresses, latex mattresses, sleep systems, roll mattresses, bedstead systems, viscos pillows, medical pillows, goose down pillows, kid mattresses, bed protective under-sheets, movable mattresses, customized mattresses, horsehair mattresses, tailor-made mattresses, round mattresses, natural mattresses, medical mattresses, smart mattresses, goose-down quilts, bed bases, metal bedsteads, headboards and sectorial publications

  • SLEEP TECH

Quilting yarns, mattress covering fabric yarns, mattress wicks, woven mattress covering fabrics, knitted mattress covering fabrics, mattress stripes, handles, fabrics for bases, legs for bases, base skeletons, nonwoven fabrics, fibers, adhesives for mattress, every kind of mattress springs, spring wire manufacturing, sponges, viscos, latex, gel technologies, bedsteads, zippers for mattresses, mattress protective covers, filling materials, felts, every kind of felts, accessories for mattresses, lines for mattresses, quilting machines, nonwoven fiber preparing machines and mixing machines, nonwoven fiber preparing machines, fiber recycling machines, pillow filling machines, quilt machines, automatic packaging helix machines, full automatic packaging spring setting machines, packet spring setting machines, test laboratories, new technologies, mattress labels and sectorial publications.

Statistic: Visitor and Participants

Sleepwell Expo Fair, Total Number of Visitors: 4.186

Visitor Distributor by Days

1st Day: 1.207
2nd Day: 1.284
3rd Day:  882
4th Day:  813
Total:  4.186

The Middle Eastern Countries   : 254
European Countries : 212
Russia and Turkic Republics : 217
African Countries : 213
Other  : 208

Number of Foreign Visitors  : 1.104
Number of Domestic Visitors : 3.082
Total : 4.186

Number of Domestic Exhibitors  : 52
Number of Foreign Exhibitors : 13
Total Number of Exhibitors  : 65

 

Visitor Profile

  • Mattress Manufacturers
  • Pillow Manufacturers
  • Sleep product Manufacturers
  • Sleep product exporters
  • Sleep product Sellers
  • Mattress Exporters
  • Mattress importers
  • Mattress Material manufacturers
  • Home Textile producers
  • Quilt manufacturers
  • Pillow manufacturers
  • Materials firms
  • Distributors
  • Agencies
  • Firms Demanding Distributorship
  • Officials of store chain purchasing
  • Made in Turkey Furniture Stores
  • Professional imports and exports firms
  • Designers
  • Officials of hotel purchasing
  • Interior decoration firms
  • Private sector experts
  • Officials of Mattress industry purchasing
  • Chambers of Commences and sector organizations

The list of participant firms of Sleepwell Expo 2016 both home and abroad

Domestic Participant Firms

  1. ADALAR KİMYA
  2. AKÖZLÜ DIŞ TİC.
  3. ALBECO YATAK
  4. ARDA KİMYA
  5. ART ENDÜSTRİ MAKİNE SAN.
  6. ASYA ÖRME
  7. AZİZ TEKSTİL
  8. BALKAN TEKSTİL
  9. BOR-SA METAL
  10. BOYÇELİK METAL
  11. BOYTEKS A.Ş.
  12. CASOON MAKİNA
  13. DÖRTLER MOBİLYA
  14. DURU SÜNGER
  15. ELEKTROTEKS
  16. ERİKE TEKSTİL İNŞAAT
  17. FORM SÜNGER
  18. GECCE DIŞ TİC. A.Ş.
  19. GİZ GRUP
  20. GÜNTEKS ELYAF
  21. HUZUR HIRDAVAT
  22. HÜRPOL POLİÜRETEN AŞ.
  23. İŞBİR SÜNGER
  24. KARDEŞLER DERİ TESTİL
  25. KAYZER MOBİLYA
  26. KIRAYTEKS
  27. KÜÇÜKLER
  28. LİNEER HİDROLİK
  29. MAVERA KİMYA
  30. MERPOL SÜNGER
  31. MERT MAKİNA
  32. MESA ETİKET
  33. MİLKAY TEKNİK TEKSTİL
  34. MİTSAN MAKİNA
  35. MKR TEKSTİL
  36. NERTEKS İPLİK
  37. NOBEL ENDÜSTRİYEL
  38. NOVA SÜNGER
  39. ONUR KAPİTONE
  40. ÖZKA MAKİNA
  41. PAKİPEK TEKSTİL
  42. PAKNUR TEKSTİL LTD.ŞTİ.
  43. PALM
  44. PUNTEKS TEKSTİL
  45. RUBA
  46. SEFA KİMYA
  47. SOVA YATAK
  48. ŞİTEKS
  49. ŞÖHRET YATAKLARI
  50. TUĞSAN METAL
  51. ÜNİMET
  52. VERRA DIŞ TİC.

Participant Firms Abroad

  1. PINGHU CHENDA – ÇİN
  2. HANGZHOU FUYANG DT – ÇİN
  3. RUKER – ÇİN
  4. NANTONG HEALTCARE – ÇİN
  5. ALFA KLEBSTOFFE – SWITZERLAND
  6. YABAO PRINTING – ÇİN
  7. FOSHAN CITY CHILI – ÇİN
  8. ANN-CHAIN – TAIWAN
  9. DONGGUAN CHISING – ÇİN
  10. ARTILAT NV – BELÇİKA
  11. COMO – GREECE
  12. COVERCONF SRL – ITALY
  13. HELAL GROUP – IRAK